Opponents of an Upper East Side garbage transfer station have postponed a planned TV ad blitz at the last minute in a sign that a deal with the city over the controversial project may be imminent.
Pledge to Protect, the coalition that’s fighting to stop the E. 91st St. marine transfer station, was to launch the six-figure ad campaign on network and cable stations on Monday.
They prepared a 34-second spot starring a somber 7-year- old named Nissi, who says that she’s a regular at Asphalt Green, a popular recreation site adjacent to where the waste station will be located — a stone’s throw from Gracie Mansion.
Under the city’s current plans, Asphalt Green will be cut in half for the ramp that leads garbage trucks into the station.
“Trucks driving where kids play is just dangerous,” says Nissi in the ad. “We deserve better.”
A spokeswoman for Pledge to Protect, Eve McGrath, said late last week that the coalition was holding off on airing the ad after talks with Sanitation Commissioner Kathryn Garcia.
“After a positive meeting with Commissioner Garcia and conversations following, Pledge to Protect has decided to hold the ad while our increasingly constructive discussions continue,” she said.
City Hall has so far said it will continue with the marine transfer station plan, proposed by ex-Mayor Michael Bloomberg in 2006.
Supporters say the station, due to open in 2016, would cut the amount of Manhattan garbage hauled to other boroughs for disposal.
Mayor de Blasio last week released several proposals to try and alleviate concerns for Upper East Siders, including the addition of a traffic monitor at the site.
The city has also promised to test the air around the site twice a year for pollution.
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