Advertisers are releasing online ‘teasers’ for their commercials more than ever before. Here, a long-haired Arnold Schwarzenegger in a Bud Light ad.
They sure are trying to get their money’s worth this year.
With seven days to go until Super Bowl XLVIII, advertisers who are dropping an eye-popping $ 4 million per 30-second spot to shilling their wares in front of TV’s biggest audience — typically in excess of more than 100 million viewers — have taken to releasing online “teasers” for their commercials more than ever before.
The practice offers fans and critics alike a chance to get a sneak peek at the pricey ads without completely ruining the fun, as they have in the past when entire spots have leaked onto the Internet.
Stephen Colbert makes his Super Bowl debut in a commercial for Wonderful Pistachios.
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The practice has already created buzz for some of the spots, which will feature Hollywood royalty like Scarlett Johansson (SodaStream), Arnold Schwarzenegger (Bud Light) and Ben Kingsley (Jaguar).
Other big names this year include David Beckham hawking H&M apparel and Stephen Colbert, who’ll make his Super Bowl debut in a commercial for Wonderful Pistachios.
Dannon’s Greek yogurt brand Oikos plans to reunite the men of ‘Full House’ — (from left to right) John Stamos, Dave Coulier and Bob Saget.
Here’s a look at some of the ads that have already been making waves in cyberspace:
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- Dannon’s Greek yogurt brand Oikos plans to reunite the men of “Full House” — John Stamos, Bob Saget and Dave Coulier.
Don Cheadle and a llama named Lilly star in another Bud Light spot.
- A ridiculous-looking long-haired Schwarzenegger appears in an equally ridiculous-looking ad for Bud Light, in which he “trains” to play ping-pong.
- Actor Don Cheadle and a llama named Lilly star in another Bud Light spot. “Donny Llama, I get it,” he says in the ad.
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- GoDaddy.com dressed sexy race car driver Danica Patrick in a muscle suit.
- Audi hired Canadian singer-songwriter Sarah McLachlan to introduce viewers to the Doberhuahua – a breed of dog that appears to have the head of a Doberman and the body of a Chihuahua.
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