Friday, March 28, 2014

Aussie Snickers ad blasted as sexist by both sexes

World

NEW YORK DAILY NEWS


Friday, March 28, 2014, 12:19 PM



Construction worker in new Aussie Snickers ad yells ‘empowering’ remarks to women walking down the street, prompting sexism criticism from men as well as women.Snickers Australia via YouTube Construction worker in new Aussie Snickers ad shouts ‘empowering’ remarks to women walking by.

A television advertisement showing outdoor workers yelling at women in Australia has put a new slant on old brand of sexism – and both men and women are criticizing it as sexist.


The new campaign for Snickers suggests hungry construction workers will reverse form and shout positive, empowering things to unsuspecting women walking by.


“You want to hear a filthy word?” a construction worker yells to a woman on the sidewalk. “Gender bias.”


Not to mention those are actually two words, the ad implies that the norm for men working in the building trade is a constant state of misogyny.


‘Why are you yelling at me?’ New Snickers ad campaign in Australia has blown up on the Internet where men and women condemn as sexist the ad showing construction workers yelling ‘empowering’ slogans to female passersby. Snickers Australia via YouTube ‘Why are you yelling at me?’ New Snickers ad campaign in Australia has blown up on the Internet where men and women condemn as sexist the ad showing construction workers yelling ‘empowering’ slogans to female passersby.

Which prompted confusion and criticism from men.


Woman in new Snickers ad launched in Australia looks annoyed at being shouted at by construction workers who spouted phrases like ‘gender bias’ in commerical campaign that both women and men have blasted as sexist.Snickers Australia via YouTube Woman in new Snickers ad launched in Australia looks annoyed at being shouted at by construction workers who spouted phrases like ‘gender bias’ in commerical campaign that both women and men have blasted as sexist.

“I don’t really understand this @SNICKERS ad… Eat snickers and go back to being a lout?” wrote one man.


New Snickers ad in Australia goes viral on YouTube and generates sexism complaints from men and women. Others say they’re just plain confused.Facebook New Snickers ad in Australia goes viral on YouTube and generates sexism complaints from men and women. Others say they’re just plain confused.

It also concerned women.


The Snickers Facebook page blew up with comments ranging from boycott demands to exhortations telling folks to lighten up, it’s just a candy bar.


“Get a funny bone,” one poster wrote.


The advertisement has gone viral on YouTube, with more than 1.1 million views.


It also generated more than 2,000 comments, many of them echoing the sentiments on Snickers’ Facebook page.


“Am I missing something here?” wrote one commenter. “Isn’t yelling out to anyone somewhat classless (unless it’s an emergency or such)?”






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