Aaron Showalter/New York Daily News
Korean electronics manufacturer LG has been granted permission to erect a 143-foot office tower along the Palisades coastal area of New Jersey, which some fear will ruin the landscape and view. A group opposing the tower’s construction has put up a billboard along the Henry Hudson Parkway at W. 129th St.
A new billboard towering over the West Side Highway in Harlem is calling on city commuters to join the ongoing battle against a technology giant in New Jersey.
The message — “Don’t Let LG Spoil the Palisades” — has greeted drivers near the W. 125th St. exit since Friday, alerting readers to check out #stopLG on Twitter.
LG Electronics is slated to put up a 143-foot-tall building in Englewood Cliffs, which sits directly across from Fort Tryon Park in Inwood. Critics charge that the structure would ruin the majestic views of the Palisades — a 700-acre plot of land gifted to the Garden State by the famed Rockefeller family in 1933.
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“Commuters should learn that his historic park is threatened,” said Mark Izeman, senior attorney with the Natural Resources Defense Council, part of the Protect the Palisades coalition.
The non-profit put up the billboard and plans to keep it there for the next month. The group erected a similar sign in Las Vagas during the Consumer Electronics Show in January, asking gadget enthusiasts to back their cause.
A lawsuit filed to block the building’s construction has delayed LG’s plans. New Jersey officials had approved the project, but opponents balked, saying the structure is too tall and its scale should be reduced.
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“Bikers and motorists need to know that if this building is built, it will dramatically mar the Palisades,” said Izeman.
Meanwhile, the billboard is already turning some powerful heads.
State Sen. Adriano Espaillat (D-Washington Heights) applauded the extra-large poster.
LG’s proposed office tower would be more than just an unwelcome eyesore, Espaillat said. The addition to the Engelwood skyline could also do damage to upper Manhattan’s bank account.
“This project will damage our tourism sector and hurt local businesses,” Espaillat said. “Visitors come from around the world to see the Cloisters and witness one of our last unspoiled views in the city.”
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