No one blamed for #myNYPD debacle: sources

NYC Crime

NEW YORK DAILY NEWS

Wednesday, April 23, 2014, 12:16 PM

This was not the photo they were looking for: Twitter hashtag campaign for #myNYPD garnered snapshots like these Tuesday, rather than the positive images the department sought.

Cops want to file this one under #stuff happens.

The NYPD will not discipline anyone for the Twitter initiative that led thousands of users to post pictures of alleged police brutality, police sources said Wednesday.

The department, through its Twitter page, innocuously asked people Tuesday to post pictures of themselves interacting with New York’s Finest — complete with the hashtag myNYPD.

But instead of happy pictures of cops posing with tourists and helping out locals, Twitter erupted with hundreds of photos of police violence, including images of the Occupy Wall Street arrests and the 84-year-old man who was bloodied for jaywalking on the Upper West Side earlier this year.

By late Tuesday, it was the top trending hashtag on Twitter by, replacing #HappyEarthDay.

@OCCUPYWALLSTNYC/GETTY IMAGES Image posted to Twitter with the hashtag #mynypd Enlarge @OccupyWallStNYC/AP Image posted to Twitter with the hashtag #mynypd Enlarge

Pictures like these took over the NYPD’s public relations campaign on Twitter that used the hashtag #myNYPD.

At its height, 10,000 people an hour were posting to #myNYPD.

Police officials didn’t respond to questions about the negative comments or say who was behind the Twitter outreach.

Sources said the NYPD had made picture requests before on Twitter and received a mix of pro and con pictures — but nothing like this.

With Rocco Parascandola

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